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Which important file formats Digital Asset Management supports

Importance of file formats in digital asset management

In a digital asset management system, one has the possibility to organise the most diverse files or file formats. Videos, images, texts and 3D files can be used to advertise products in order to get in touch with a company's target groups. The naming or classification according to file formats helps to better research, filter and sort media.

Relationship between file formats and digital asset management

With a DAM system, companies can save valuable time by having the important media or file formats available and easily accessible on the central platform. With the help of filters, only certain file formats can be dealt with in digital asset management.

Today, an efficient DAM must be able to manage all common file formats. However, quick adaptations for future formats such as interactive video content, virtual reality content, augmented reality content or specific social media content such as "stories" also have their appeal. At the end of the day, digital asset management prevents you from misplacing or accidentally recreating or reusing an old file.

Differentiation according to format types

Audio format

Among audio files, the MP3 format is the most widespread. It is often used for brand building and is ideal for podcasts or interviews.

Video format

Videos are mainly found on social networks such as YouTube, Instagram, Facebook and Twitter. They make it easy to create engaging and interactive content that is also often shared. MP4 is the most widely used video file format.

Image format

JPEG is the most common format for photos on the internet, convinces with a particularly large colour spectrum and is particularly suitable for use in tools and software, which of course benefits digital asset management. It can also be used perfectly to reduce files to the minimum size and if a certain loss of quality is not tragic. Downloading images, especially from websites, is also made easier with this file format.

PNG files support transparency and countless colours, which is of course an enormous relief for computer graphics, logos as well as other graphic representations. PNG is preferred over JPEG when file sizes are unimportant and the best image quality counts.

GIF files are popular because of their compressed and lossless format. They are usually animated and consist of several images that are combined in one file.

The TIFF format stores image information as raster data and supports greyscale, LAB, RBG and CMYK colour spaces.

Document format

PDF files capture all elements of a document in a digital image. Even finished large documents such as manuals or brochures can be saved wonderfully with it.

Presentation formats such as PPTX are very popular for business meetings to present information in a concise and professional manner.

Documents such as doc files can contain different types of data, for example images, plain or formatted text, charts, graphs, links, pages, embedded objects, print settings, page formatting and much more.

Archive format

ZIP is used to compress files, which reduces the overall size and makes it easier to send files. Employees can thus ideally work together in a digital asset management system.


The numerous file formats supported in Digital Asset Management show how versatile a DAM system can be. With the appropriate structuring, the most diverse types of files are easier to keep track of.

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