PIM system as a place for product information

PIM means Product Information Management. The PIM system provides a central place where product information is managed, collected and enriched. You can also create a product catalogue and distribute it to e-commerce and sales channels. With the PIM solution, you can create and deliver compelling product experiences faster and easier.

A PIM can be used to manage information needed to sell and market products through distribution channels. A PIM system helps all parties involved to work together to get a product ready for sale on time and within budget.

The PIM collects technical data such as colours, dimensions, specifications or ingredients. Emotional data includes product stories and descriptions that convey brand values and link products to relevant videos, images and documents. Usage data is used to describe how and where products are to be used.

Raw data is collected from PLM, ERP and other systems. Pre-configured connectors can be imported via XLSX and CSV files. Product data can be transferred directly from the supplier in the desired format. DAM systems can be connected for videos, images and documents.