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How can digital asset management help in the crisis?

The challenge

In a situation like the current Corona crisis, many entrepreneurs certainly ask themselves whether their company is crisis-proof, how and when can it continue and how they will survive the period of "lockdown". Employees have to stay at home to look after their children. Company owners have to put their employees on short-time work because no more customers and/or new orders are coming in.

For many, this means rethinking and breaking new ground.

Home office is a popular alternative these days. For quite a few companies, however, this is completely new territory. What is the best way to organise a home office? Do my employees have the necessary technical requirements and how can it succeed if my employees use different operating systems? Not to mention the security aspect.

These are all good and valid questions. And there is actually a seemingly quite simple solution to all these problems:

A so-called Digital Asset Management (DAM).

What is Digital Asset Management (DAM)?

Digital Asset Management (DAM) is a software application that can help you get more value out of all types of digital content by making it easier to manage, access and distribute. This is especially true for media files such as graphics, videos, music files and text modules.

If you would like to know more about this, you can also read our other contribution "What is Digital Asset Management" lesen.

How does that help me?

As mentioned in section one, home office brings many challenges. Your employees work at home with different operating systems. However, several colleagues often work together on a project. Sending, opening and editing a file can quickly become a real headache. It is often very time-consuming and tedious to convert the files accordingly without losing their previous properties/settings.

The Digital Asset Management System is like a digital safe into which I can upload my assets (files) in a variety of file formats. After approval, another employee can now also access the "safe" and display or download the file, e.g. for editing, in a format that suits him or her. The Digital Asset Management System can convert files into different formats and send them without any loss of properties or quality. This also saves you having to have graphics converted by a professional. This saves you time and money for your business.

What about the security of my data?

There are different variants of Digital Asset Management (DAM) systems. Some run on internal company networks and others use external servers. Everything works exclusively online. One security aspect is SSL or TLS encryption for data transmission. You can find more detailed information on this topic at Wikipedia - Transport Layer Security.

In addition, every digital asset management system, just like a safe, is protected by a PIN that only you know. In addition, there are access restrictions. As the owner of the digital asset management system, you have absolute control over who has access to what and there are corresponding PINs that you can assign. Last but not least, many DAM systems also work with database encryption.

How do I find the right DAM system for me?

There are many providers on the market and even more different systems. Each has its advantages and disadvantages. However, since this topic is very extensive, there is an independent Article.

Further advice on digital asset management from our software agency in Dresden

Optimise your workflow with the help of our DAM-Systeme coconutmedia.

In a situation like the current Corona crisis, many entrepreneurs certainly ask themselves whether their company is crisis-proof, how and when can it continue and how they will survive the period of "lockdown". Employees have to stay at home to look after their children. Company owners have to put their employees on short-time work because no more customers and/or new orders are coming in.

For many, this means rethinking and breaking new ground.

Home office is a popular alternative these days. For quite a few companies, however, this is completely new territory. What is the best way to organise a home office? Do my employees have the necessary technical requirements and how can work function if my employees use different operating systems? Not to mention the security aspect.

These are all good and valid questions. And there is actually a seemingly quite simple solution to all these problems:

A so-called Digital Asset Management (DAM).

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